![]() ![]() Table 5 provides illustrative future research questions in each of these Conclusion In this section, we discuss future research on the retailer-consumer link and retailer-supplier link. Taking a consumer and supplier perspective can provide a broadened and richer avenue for developing future research. Research examining sustainable supply chains can benefit from taking the vantage point of a retailer trying to enable upstream suppliers and downstream consumers to adopt sustainability related goals. Sustainability in Retailing: A Research Agenda Retailers can help infuse sustainability in the retail supply chain through the five mechanisms described next. By moving to the right on each of these factors Key Behavioral Mechanisms to Enable/Influence Sustainable Retail Supply Chain 3 shows the five impediments: short-term focus, single stakeholder, internal change, stand-alone initiatives, and adoption orientation. Retailers must overcome five key impediments to implement a scalable sustainable supply chain focused on both 3R’s and social outcomes. Most retailers are in the early stages of scaling up their sustainable supply chains with sustainability viewed as ad-hoc, bolted-on solutions with little systematic efforts. Scaling Sustainable Supply Chains for Systemic Impact They can lead and support the supply chain linking raw material producers, manufacturers, wholesalers, transporters, warehousers, and other elements of the supply chain involved in serving customers (Ellram, La Londe, and Weber 1999). Retailers represent the central and critical linkage between the upstream and downstream actors in a supply chain (Grewal and Levy 2007). Retailers are well positioned to take the lead in driving sustainability via the circular economy concept for several reasons. This includes the application of new technologies and processes to reduce the negative impact of production and consumption on the environment, humans, and society while keeping an Retailers’ Role in Facilitating the Circular Economy Reduce focuses on reducing inputs such as resources, energy, and material during the manufacturing phase, along with reduced emissions and waste in the forward supply chain. ![]() SSCM aims to maximize supply chain productivity and social welfare while minimizing Achieving the Circular Economy Through Reduce, Reuse, and RecycleĪchieving a circular economy encompasses three principles or the three R’s: Reduce, Reuse, Recycle (U.S. Sustainable supply chain management or SSCM is defined as “the management of material, information and capital flows as well as cooperation among companies along the supply chain while taking goals from all three dimensions of sustainable development, i.e., economic, environmental, and social, into account which are derived from customer and stakeholder requirements” (Seuring and Müller 2008, p. Sustainability for businesses is often referred to as the Retailing and Sustainable Supply Chain Management Stated differently, a sustainability oriented retailer, while considering the long run, goes beyond just economics to include environmental and social considerations for current and future generations. Winterich (2019) defines sustainability as a set of ideas, attitudes, intentions, and behaviors that involve the strategic consideration of economic, environmental, and social resources for the success of current and future generations. Section snippets Sustainability: Concept, Definition, and Application in Retailing ![]()
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